In a speech made earlier this week, Zynga’s CEO Don Mattrick told investors that later this year, the company would launch pilot programs for real money poker in several parts of the world, essentially reversing a previous decision made not to extend real money poker.
In 2013, ZyngaPlusPoker was launched on the partypoker network, with real money game play restricted to the UK for download only. In early 2014, Zynga added a real-money Facebook poker client. It appears that the market’s response was not very warm.
With an average of about 38,500 players signed in at any one time and a total membership based of 350 million people worldwide, Zynga still has a commanding lead in the play money poker field, followed by PokerStars who continues to dominate real money online poker.
Although Zynga’s stock has plunged over the past two years, the company’s share price soared 9% on the news of expanding their real money poker operations.