Zynga and Party Gaming announced a partnership that would see the social gaming giant launch real money poker and casino games in the United Kingdom on Party Gaming’s platform in 2013. Although Zynga’s CEO has been talking a lot over the past year about entering real money gaming, even gone as far as making an offer to buy the Ongame Network which never materialized, this is Zynga’s first major step toward real-money gambling,
The deal will see the two firms combine player pools under one poker platform. PartyPoker is currently the second largest pool of players internationally.
“Bringing together Zynga’s expertise in social gaming with the top international real money gaming operator is the best way to create the highest quality gaming experiences for our players in the UK,” Barry Cottle, an executive at Zynga, said in a press release. “Partnering with an established leader like bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they’ve been asking us for.”
Zynga has been plagued recently by executive departures, a falling stock price and many analysts believe a transition into real money gambling is just what the company needs to bounce back. Though there are many skeptics on the other side of the fence that feel Zynga’s current non-real money players would successfully convert into real money gamblers.