Online search engine Yahoo has launched a portal dedicated to Texas Hold’em on its website. Yahoo Poker is currently being cross-promoted on its fantasy football page, in the hopes that there will be an overlapping interest between poker and fantasy sports.
With the recent legalization in online poker in the United States and growing popularity of the game, it seemed like a natural move to attract the young-male demographic.
Players can find cash game tables and tournaments but currently, Yahoo Poker does not award any money and players can only win free chips that can be used for gaming in its online casino. But Yahoo is testing the waters and positioning themselves for a possible entry into the real-money poker and casino market. To do this, they would need to apply for gambling licenses in several states.