Since the partnership being announced with Gran Casino Madrid late last year, PokerStars have finally launched their first branded live venue in Europe. It’s been a quiet launch for the new Madrid room, treading slowly like a Beta launch, but it is inevitable that a massive cross promotion will soon take place with PokerStars.es, the online room that dominates the recently regulated Spanish poker market. Top Spanish tennis player and recently added PokerStars brand ambassador Rafael Nadal who is on the injury list has been touted across television commercials for the poker site and no doubt draws crowds anywhere he goes.
The refurbished poker has already garnered some positive reviews from its patrons. The room has a unique décor and seats over 200 players with plans to offer daily tournaments and cash games around the clock.
PokerStars new strategy of aggressively entering the brick and mortar space has broken ground with the opening of the PokerStars LIVE Poker Room in Casino Gran Madrid, Spain. The Madrid poker room will be joined by a London PokerStars LIVE poker room expected to open on March 4th at the Hippodrome Casino, just in time for the PokerStars European Poker Tour London stop. The company is also awaiting license approval to purchase a casino in Atlantic City, New Jersey, giving them the keys to the U.S. market once again, something probably many competitors were hoping would not happen. PokerStars already operates a poker room in the Gran Waldo, Macau, to host Asia Pacific Poker Tour events to promote poker in the growing Asia market. The Company’s sheer brand dominance and loyal client following will no doubt facilitate PokerStars to further dominate land based poker and make it that much harder for their rivals.