Phil Ivey has recently unveiled his new online poker brand IveyPoker which is expected to offer poker throughout the social gaming space. Phil Ivey is one of the most recognized poker players in the world and his name has drawn a very loyal following of players.
Ivey, considered by most to be the world’s best poker player, has won eight World Series of Poker bracelets and more than $17 million in live poker earnings throughout his career. He enjoyed another great performance at this year’s WSOP, making five final tables.
Those of you following the WSOP Main Event final table live stream may have noticed 2012 WSOP Champion Greg Merson wearing an Ivey Poker patch, probably the first sign of marketing for the new brand. Greg has joined Team IveyPoker along with Phil, Patrik Antonius and Jennifer Harman who will all be offering coaching on the software. Ironically, the three were formerly part of Team Full Tilt Poker.
There is no software available at the moment but players are able to pre-register for the soon to be launched software for Apple and Android devices
In a recent ESPN interview with Phil Ivey, he said about his poker training site: “I want to teach the world how to play better poker. I feel like there’s a big hole in the poker community. I speak with people all the time about poker, and people say they’d love to learn how to play but they don’t know where to start. It’d be nice to teach people how to play the correct way.”
Ivey was asked how players will learn from his new site to which he responded: “There’s going to be video instruction with myself and players on Team Ivey, answering questions and teaching people how to play live. That’s the two things right there: People will learn how to play live. You can go on there and download it. It’s free. It’s going to be a place where people can play socially. There’s going to be no charge.”
Although Phil Ivey is often in the poker spotlight playing in large poker tournaments, he is very low profile when it comes to doing interviews and PR so it will be interesting to see him have a more direct contact with the poker community through his new project IveyPoker.