Following a strong entry into the regulated New Jersey online poker market where it is estimated that partypoker has captured 50% of the online poker players, the company has announced a sponsorship deal with two major US sports franchises. The New Jersey Devils in the NHL and the Philadelphia 76ers in the NBA and will be the first US professional sports teams to enter into a multi-year marketing agreement with partypoker.
“As long as the gambling site doesn’t include sports gambling or sports betting; it’s now allowed within our rules,” Mark Tatum, the NBA’s vice president of global marketing partnerships said in a statement.
There has also been some speculation that the about the Sixers relocating to New Jersey. The Garden State previously boasted an NBA franchise in the Nets before the team moved to Brooklyn.