The Microgaming Poker Network, one of the oldest poker networks operated by online casino software pioneer Microgaming since 2003, has announced a rebranding of their poker network to MPN. The MPN network’s website can be found on www.thempn.eu
The rebrand has no direct impact on players, but is rather the conclusion of “a significant transformation” to its platform in the last two years.
The renewal process began nearly two years to the date and significant changes include:
• A new poker lobby, designed for both beginner and advanced players, rolling out to operators over Q4 2012 and Q1 2013.
• A re-architecture of the poker platform, live January 2010.
• A new Flash client, rolling out alongside the new poker lobby.
• An HTML5 client.
• Blaze Poker.
• Anonymous Tables.
• Joint promotions with key operators, live December 2012.
• True Value, a unique and patent-pending rake allocation model that rewards acquisition and reactivation and does not impact on players.
• The formation of the Network Management Board, the industry’s first operator/network board, which works to shape the development roadmap and strategies for the entire MPN, and is now a year old.
According to Lydia Melton, Head of Network Games at Microgaming:
“The re-brand of the network to MPN and the launch of the network website are both significant milestones for Microgaming poker. We are approaching our 10th year in operation, and we are stronger than ever before. However, we will not be resting on our laurels. What we have done with all these changes is build the framework for a scalable and sustainable network. Now that the framework is in place, we are more flexible, resilient and adaptable to any changes that this turbulent industry can throw our way.”
Some rooms on MPN include: Cool Hand Poker, Poker Time, Betsson, Betsafe, 32 Red, Ladbrokes, and Unibet. Microgaming has benefitted in poker traffic from the closure of the IGT Poker Network by securing some poker skins formerly on IGT.
MPN currently ranks as the 11th largest network in terms of cash game traffic.