The owner and licensor of the Bodog online entertainment and gambling brand, BodogBrand.com, has announced that its Bodog Canada licensee has launched the Bodog.eu domain name.
The move by the Antigua-licensed operator is part of an international programme that will see its existing Bodog.ca domain name remain but immediately redirect customers to its new and less regionalised Bodog.eu website.
Bodog Canada revealed that it also intends to further internationalise its portfolio by adding Asia-oriented products including a live dealer casino featuring baccarat, sic-bo and Dragon Tiger.
“The Internet allows us to explore and appeal to other markets even with our bespoke Canadian look and feel,” said Peter Margison, Managing Director for Bodog Canada.
“In certain areas, like [ice] hockey, our product offers far more than most in a sport that, while relatively niche, still has a global following. It makes sense to spread the word beyond Canada and we believe moving to a more international domain will help us achieve that extra reach.
“We will also be adding content on the site to appeal to emerging demographics within Canada. The large Asian population, ignored by our competitors, is a unique opportunity to differentiate and expand with some simple additional products like live dealer casino and mahjong.”
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