As casinos look for new innovative ways to increase their gambling revenues, guests at The Borgata Casino Resort in Atlantic City will be introduced to something new starting on February 18 that will run for a 90-day trial period by the New Jersey Division of Gaming Enforcement. Atlantic City’s busiest casino will become the first casino in the United States to offer in room gambling over hotel room TV sets. The new concept is designed not only as an added amenity, but to get customers familiar and comfortable with the concept of electronic gambling accounts in preparation when Internet gambling comes to New Jersey.
The in room gambling systems are developed by Allin Interactive, a company that specialized in interactive television applications based out of Florida. It is already being used on cruise ships and will be rolled out in all of Borgata’s 2,000 rooms.
The technology can be expanded to include gambling over hand-held devices anywhere on casino property, recently authorized in New Jersey and subsequently followed by Internet gambling pending state approval, with a vote by leaders of the State Senate and Assembly expected to take place on February 26.
The e-casino program will allow players card members to set up electronic accounts and risk up to $2,500 a day which can be wagered using the TV remote control. Initially a small offering of slots and video poker will be offered. Guests can deposit and cashout to and from an e-wallet.